The Emotional Video Ads Masterclass (EVAA)

Saturday, April 11, 2026

7:00 PM WAT

1,203 registered

Joel Amawhe

Founder, Bizthom

Stop wasting money on video ads that don't convert.

You've tried boosting posts. You've tried better targeting. You've tried fancy transitions and trendy music. And yet your ads still aren't making sales.

The problem isn't your budget, your targeting, or your content quality — it's that your ads don't make people feel anything.

In this 2-hour live masterclass, I'll take REAL video ads from real businesses and rebuild them in front of you — showing you exactly how to create emotional video ads that trigger people to stop scrolling and start buying.

This isn't theory. You'll watch me diagnose failing ads and transform them into ads that sell — live, step by step.

Plus: Replay available after the live session, so you can reference it anytime you need to create a new ad.

What you'll learn

Why your current ads are not converting (and why more budget will not save you)

How to rebuild product ads with emotional triggers that make people buy

How to transform service and real estate ads using the same emotional system

The exact system to create your own emotional video ads

How to blind buyers so they only remember YOUR ad

How to stop customers from price shopping

Session agenda

Min 0

Why Your Ads Aren't Converting

I'll break down why your current ads aren't converting and why more budget, better targeting, and "better content" won't save you.

Min 10

Live Ad Rebuild: Product Business

I'll take a REAL ad from a product business (food, fashion, skincare, gadgets, etc). Show you what's broken. Then REBUILD it — live, in front of you.

Min 30

Live Ad Rebuild: Service/Real Estate

I'll take a SECOND ad from a service or real estate business. Same process. Diagnose. Rebuild. Transform.

Min 60

The System Behind It All

I'll show you the system behind what I just did so you can create your own emotional video ad that triggers people to buy.

Frequently asked questions

What time does the masterclass start?

The masterclass starts at 7:00 PM WAT (West Africa Time). Make sure to join a few minutes early to get settled.

Can I watch the replay if I miss the live session?

Yes! Everyone who registers gets lifetime access to the replay. However, attending live gives you the opportunity to ask questions and get real-time feedback.

What do I need to attend?

Just a stable internet connection and a device (phone, tablet, or computer). No special software needed - you will receive a link to join the live room.

Will I be able to ask questions during the session?

Absolutely! There is a dedicated Q&A segment at the end of the masterclass where Joel answers questions live.

Is this masterclass suitable for beginners?

Yes. Joel breaks down everything step-by-step, whether you have been running ads for years or just starting out. The focus is on practical, actionable techniques.

What makes this different from free content online?

In this masterclass, you will watch Joel rebuild real ads LIVE - not just theory. You will see the exact process and thinking behind creating emotional video ads that convert.