How To Make Nigerians Not Go Scot-Free Unless They Buy From You

14,224 studentsenrolled
3h 32mof content
Joel Amawhe

Joel Amawhe

Founder, Bizthom

If 10 people bought from you every single day, would you ever complain that business is bad? You wouldn't. You'd be far away from poverty. Far away from bankruptcy.

But here's what's actually happening. You're running ads. People are clicking. They're landing on your store, your page, your WhatsApp. They're saying "how much?" And the moment you reply — they vanish. Gone. And your store just stands there watching them leave.

It gets worse. The moment they leave your page, Facebook shows them the next shop selling the same thing you sell. It's like renting a store in a plaza where every shop sells hair — and the customer you just lost is already in front of your neighbor's door.

In this free course, I broke down the 3 things that determine whether somebody buys from you or not. I showed how ordinary boxers can become a national project — just by changing how you talk about them. I showed why your website says "add to cart" when Nigerians carry bags to the market, not carts. And I reviewed real stores from real business owners — live — to show you exactly where the holes are.

Then I showed them what my team and I have been building. A system where your customers can negotiate with an AI instead of running to your DM. Where if somebody abandons their bag, they get a voice note from you an hour later — automatically — even while you sleep. Where you can see exactly who is on your store right now, what they're looking at, and where they came from.

One of my students — Juliet — who has made over ₦460 million using what I teach, was on the call. Her words: "This is mind-blowing. Even the platforms in the UK don't come close."

This was a private session for my community. I wasn't planning to release it. But what we covered was too important to keep to 53 people.

What you'll learn

The 3 things that determine whether someone buys from you — and which one you're probably ignoring
How to turn ordinary products into something people feel they must buy (the boxers-to-national-project example)
Why "add to cart" is costing you sales — and the one-word change that increased conversions for Nigerian stores
What happens the moment a customer leaves your page (and why Facebook is sending them to your competition)
Why chatting one-by-one in DMs and WhatsApp will never scale your business
What scarcity, urgency, and social proof should actually look like on your store (live review of real stores)
How an AI can negotiate price with your customers — live demo included
How to record a voice note once and have it sent to every customer who leaves without buying — forever
The 3-layer system: storefront psychology → automated follow-up → human closers

Course curriculum

4 modules - 7 lessons - 3h 32m
1Why They're Not Buying
2 lessons - 31min
Why People Dont Buy From You Preview 23:36
The Ladder - And Why DMs Wont Save You7:07
2What's Wrong With Your Store
1 lesson - 29min
3How Bizthom Solves This
2 lessons - 52min
4Your Command Center & Ejiro AI
2 lessons - 101min

Frequently asked questions

Is this really free?

Yes. No catch. This was a private session with my community. Im making it available because what we discussed was too important to gate behind a price.

I dont have an online store yet. Is this for me?

The first two lessons are about why people buy and how you talk about what you sell. That works whether you sell online, in your DMs, from a market stall, or from your living room.

I use Bumpa or Shopify or another platform already.

Watch Lesson 3 and 4. Youll see exactly what your current platform doesnt do and probably cant do. Then decide for yourself.

What is Bizthom?

Bizthom is the platform my team and I built for African businesses. Its what happens when someone who spent 6 years teaching Nigerians how to sell finally builds the tool that does the selling.

Who is Joel Amawhe?

Ive spent 6+ years teaching African business owners how to sell. 8000+ students. Over 20 billion naira in collective student sales. I created SWOF and EVAA. And now Ive built the tool that implements everything I teach.
Free